"Qualitative Research Methods" Can Be Defined as ______

question 17

Multiple Choice

"Qualitative research methods" can be defined as ______.

• A) studying behavior by converting it to numbers
• B) making naturalistic observations
• C) collecting data that are often text, talk, or images
• D) conducting laboratory experiments

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Definitions:

Perceptual Mapping

Perceptual mapping is a diagrammatic technique used by marketers to visually display the perceptions of customers or potential customers to compare attributes of different products.

Private-label Brands

Brands owned by a retailer or supplier that are sold exclusively in their own stores or outlets.

Perceptual Map

A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.

Brand Insistence

The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.