MoveOnOrg Was One of the First Groups to Successfully Organize

question 68

Multiple Choice

MoveOn.org was one of the first groups to successfully organize a large number of people around issues like partisan bickering and the power of corporate lobbies in Washington. This was, in large part, because it used innovative technology to locate, recruit, and organize supporters. This is exactly what ________ theory would predict.

• A) mass society
• B) relative deprivation
• C) emergent social movement
• D) resource mobilization

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Definitions:

Organizational Norms

The informal understandings that govern the behavior of members within an organization, establishing the expected standards of conduct.

Patriotic Soldier

A military personnel who deeply loves, supports, and defends their country with a strong sense of national loyalty and pride.

Internalization

Conformity to a social norm prompted by true acceptance of the beliefs, values, and attitudes that underlie the norm.

Internalization

The process of incorporating or integrating ideas, values, and beliefs into one's own worldview or organizational practices.