The Assumption That Media Consumers Automatically Accept Whatever Meaning Is

question 71

Multiple Choice

The assumption that media consumers automatically accept whatever meaning is in the "texts" they consume is called

• A) the active audience model.
• B) the encoding/decoding model.
• C) textual poaching.
• D) the magic bullet theory.

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Definitions:

Memories

Mental representations of past experiences retained in the brain.

Consciousness

The condition of being conscious and able to consider one's own being, feelings, ideas, environment, and more.

Meditation

A practice of focused concentration, often for the purposes of relaxation, stress reduction, and self-improvement, involving various techniques to control attention.

Hypnotic State

A trance-like state of focused attention and increased suggestibility with diminished peripheral awareness.