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An Advertisement Company Uses Online Data to Determine That Kelly

question 11

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An advertisement company uses online data to determine that Kelly is a white twenty-two-year-old female who goes to church every week. The advertisement company uses that data to determine which media advertisements Kelly will see online. How is the company deciding which advertisements Kelly will like?


Definitions:

Positive

An attribute of numbers greater than zero or situations that are beneficial or desirable.

Collection Float

The time period between when a payment is made by a customer and when the funds are actually available in the company’s bank account.

Book Balances

The amounts shown in a company's financial records, before any adjustments for checks or debits that have not yet been processed by the bank.

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