What Does the Uses and Gratifications Paradigm Assume About Media

question 73

Multiple Choice

What does the uses and gratifications paradigm assume about media audiences?

• A) They uncritically accept the messages encoded in media.
• B) They are passive viewers.
• C) They take a media product and manipulate it to tell their own stories.
• D) They are actively engaged.

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Definitions:

Misrepresentations

False or misleading statements that can lead someone to enter into an agreement or make a decision under false pretenses.

Vicarious Liability

A legal principle where one party is held responsible for the actions or omissions of another party.

Vicariously Liable

The legal responsibility of one party for the actions of another, based on a special relationship, such as an employer being liable for the actions of an employee.

Independent Contractor

An individual or entity contracted to perform work for another entity as a non-employee, retaining control over how the work is executed.