How Was the Shallow Integration of the Past Different from the Deep

question 67

Essay

How was the shallow integration of the past different from the deep integration associated with globalization?

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Definitions:

Simulated Test Markets

A marketing technique where consumer reaction to a product is tested in a simulated environment prior to its actual launch.

Standard Test Markets

Controlled market areas where new products or marketing campaigns are tested before a nationwide or international launch.

Cannibalization

A business phenomenon where a company’s new product eats into the sales of its existing products.

Business Analysis

The practice of identifying business needs and determining solutions to business problems through analysis and modification of processes.