Women Are the Main Characters in the Vast Majority of Commercials

question 113

Multiple Choice

Women are the main characters in the vast majority of commercials that advertise cleaning supplies. This illustrates that

• A) men never really do any cleaning.
• B) women watch more television than men.
• C) women's behavior is more easily altered by the media.
• D) the media portrays gender roles in highly stereotypical ways.

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Definitions:

Sternberg's

Refers to theories developed by psychologist Robert Sternberg, especially his triangular theory of love or his theory of intelligence.

Triangular Theory

A theory of love proposed by psychologist Robert Sternberg, which suggests that love consists of three components: intimacy, passion, and commitment.

Commitment

The state or quality of being dedicated to a cause, activity, or person, often implying a long-term engagement or obligation.

Sternberg's

Refers to Robert Sternberg's triangular theory of love, which posits that love is comprised of three components: intimacy, passion, and commitment.