According to the Data Workshop "Does TV Reflect the Realities

question 41

True/False

According to the Data Workshop "Does TV Reflect the Realities of Race?," minorities had over twice as many lead roles in the 2014-2015 season as they did in the 2011-2012 season.

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Definitions:

Staircase Analysis

A method for evaluating the progressive steps or stages in a process, such as customer conversion or product development, to identify improvements.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Market Share

The part of a market that is under the influence of a distinct company or product.

Repeat Customers

Individuals or entities that make purchases from a business on more than one occasion over a period of time.