Campbell Soup Company Launched an Ad Campaign in 2000 That

question 114

Multiple Choice

Campbell Soup Company launched an ad campaign in 2000 that showed prepubescent boys offering soup to prepubescent girls. The girls declined because they were concerned about their calorie intake. The boys explained that "lots of Campbell's soups are low in calories," which made them OK for the girls to eat. The ads were pulled after parents expressed concern. Why were parents worried?

• A) The calorie count was deceptive.
• B) Soup isn't part of a healthy diet.
• C) The ads taught girls to worry about their weight.
• D) Even if they are low in calories, soups are packed with preservatives and sodium.

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Definitions:

Structural Adaptation

The process by which organizations or entities change their internal framework to better respond to external pressures, demands, or opportunities.

Shared Values

The fundamental beliefs and principles that guide the behavior of individuals within an organization or community.

Observable Culture

The aspects of an organization's culture that can be seen or noticed through behaviors, rituals, and symbols.

Implicit Culture

The unspoken, assumed values and norms that influence behavior and expectations within a group or organization, not formally documented.