A Role

question 103

Multiple Choice

A role

• A) involves behaviors.
• B) supersedes a status.
• C) does not involve a status.
• D) is earned or imposed in some way.

---

Definitions:

Consumers

Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.

Exposures

The number of times potential customers come into contact with a marketing message or advertisement.

Encodes

The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.

IMC Communication Process

An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.