Some Researchers Have Argued That in Highly Individualistic Cultures, Such

question 30

Multiple Choice

Some researchers have argued that in highly individualistic cultures, such as that of the United States, the emotion of shame is usually triggered by individual actions. However, in more collectivist cultures like Japan's, shame is linked to groups. This would seem to indicate that

• A) the United States is far more dramaturgically inclined than other cultures.
• B) Japanese people have more trouble with emotion work than do Americans.
• C) emotions have a strong genetic component.
• D) emotions are not only personal, because the expression of emotions can also be social and cultural.

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Definitions:

Direct Selling

A type of sales where products are marketed directly to consumers, bypassing traditional retail environments.

Nonstore Retailing

The selling of goods and services outside the traditional brick-and-mortar retail environment, such as through e-commerce, direct mail, or telemarketing.

Social Shopping Experience

A blend of social media and e-commerce where users can shop for products through social networking sites or engage in shopping as a social activity online.

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or the Internet.