TABLE 7-1 The Manager of the Customer Service Division of a Major

question 153

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months, this method of collecting data will most like suffer from

• A) nonresponse error.
• B) measurement error.
• C) coverage error.
• D) nonprobability sampling.

---

Definitions:

Birthday

The anniversary of the day on which a person was born, typically celebrated as an annual event.

Probability

A measure quantifying the likelihood that an event will occur, expressed as a number between 0 and 1.

Canadian Households

Living arrangements and family setups within Canada, encompassing a diverse range of compositions and sizes.

Probability

An indicator of how probable an event is, represented as a numerical value ranging from 0 to 1, with 0 meaning the event cannot happen and 1 meaning the event is certain to happen.