Researchers Must Avoid Negative Questions When Writing a Survey

question 76

Multiple Choice

Researchers must avoid negative questions when writing a survey. What are negative questions?

• A) questions that ask about two different topics
• B) questions that let the respondent know how the researcher hopes they will answer
• C) questions that belittle or insult a group or individual
• D) questions that ask respondents what they do not think rather than what they do think

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Definitions:

Bundling

A marketing strategy that involves offering several products or services for sale as one combined product or service package.

Marginal Cost

The added cost of producing one additional unit of output.

Marginal Revenue

The incremental income achieved by dispensing one more unit of a good or service.

Full-Fare Customers

Passengers who pay the full, un-discounted price for their tickets, typically providing higher revenue per seat for service providers.