Why Would Mentioning a Sensitive Issue, Such as Divorce or Infidelity

question 109

Multiple Choice

Why would mentioning a sensitive issue, such as divorce or infidelity, in a survey question influence how respondents answer later questions?

• A) Questions about sensitive issues are double-barreled.
• B) The respondents may think about the sensitive issue when answering later questions.
• C) Sensitive questions make the questionnaire confusing and difficult to fill out.
• D) Sensitive questions spoil the representativeness of the researcher's sample.

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Definitions:

Supply Curve

A graphical representation showing the relationship between the price of a good and the amount of it that producers are willing and able to sell at various prices.

Consumer Surplus

The difference in the total amount consumers are capable of paying for a good or service versus what they really pay.

Producer Surplus

The divergence between what producers expect to get for a good or service and the actual compensation they receive.

Deadweight Loss

The loss of economic efficiency when the equilibrium outcome is not achievable or not achieved in a market.