Researchers Are Often Worried That Interviewees Have Not Been Completely

question 91

Multiple Choice

Researchers are often worried that interviewees have not been completely honest or forthcoming, especially when asked about sensitive subjects. How did Arlie Hochschild attempt to deal with this problem?

• A) She asked each question in a different way to try to trap respondents in contradictions.
• B) She interviewed spouses separately to see if their stories matched.
• C) She observed some respondents as they went about their daily routines to see if their actions matched their answers.
• D) She confronted respondents when they gave answers that seemed suspicious.

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Definitions:

Grey Market

The sale of legitimate products through unauthorized distribution channels, often at lower prices.

Consumer Identity Renaissance

The phenomenon where consumers redefine and express their identities through their purchasing behaviors and brand affiliations.

Chronological

Relating to the arrangement of events or dates in the order of their occurrence in time.

Perceived Ages

The ages individuals feel or believe they are, which may differ from their chronological age.