Why Do Social Scientists Who Use Interviews Rarely Speak with Large

question 67

Multiple Choice

Why do social scientists who use interviews rarely speak with large numbers of people for a project?

• A) It is hard to find people willing to be interviewed.
• B) There are usually very few people interesting enough to be interviewed.
• C) Face-to-face interviewing is a very time-consuming process.
• D) The data is so rich that few interviews are typically needed.

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Definitions:

Unit Variable Costs

The costs associated with producing one unit of a product or service, which vary directly with the volume of production.

Fixed Costs

Fixed charges that are unaffected by the volume of output or the quantity sold, including rental fees and payrolls.

Production Data

Information related to the amount, type, and quality of goods or services produced.

Contribution Margin

A financial metric that represents the difference between the sales revenue of a product and the variable costs associated with producing that product.