You Are Looking Over the Courses That Are Offered at Your

question 21

Multiple Choice

You are looking over the courses that are offered at your school, and you see a class called "The Sociology of Media and Popular Culture." You don't think you need this course because you listen to lots of music, watch a wide variety of television shows, and often go to the movies. What would a sociologist tell you?

• A) You are a specialist in mass media.
• B) You should try to watch media from other cultures to really understand popular culture.
• C) You should take classes in film studies instead.
• D) You only have "reciped," or practical, knowledge.

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Definitions:

Franchising

A licensing agreement where a franchisor grants a franchisee the right to use its brand, products, and operational model in exchange for a fee.

Greenfield Investment

A form of foreign direct investment where a parent company builds its operations in a foreign country from the ground up.

Licensing

The granting of permission by an authority or company to an individual or another company to engage in a certain activity or to use a certain product.

Exporting

The act of selling products or services produced in one country to buyers in other countries.