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TABLE 8-6 After an Extensive Advertising Campaign, the Manager of a Company

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TABLE 8-6
After an extensive advertising campaign, the manager of a company wants to estimate the proportion of potential customers that recognize a new product. She samples 120 potential consumers and finds that 54 recognize this product. She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Table 8-6, the parameter of interest is 54/120 = 0.45.


Definitions:

Connective Tissue

A type of tissue in the body that supports, protects, and gives structure to other tissues and organs.

Bind Other Tissues

Refers generally to the function of various connective tissues in the body that help stabilize and support the structures they surround.

Delivering Nutrients

The process of transporting essential nutrients from the digestive system to the cells and tissues that need them.

Dense Irregular Collagenous Connective Tissue

A type of connective tissue characterized by collagen fibers arranged in an irregular pattern, providing strength and support to areas subjected to stress from multiple directions, such as dermis of the skin.

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