TABLE 8-14 a Poll Was Conducted by the Marketing Department of a of a Video

question 139

Short Answer

TABLE 8-14
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months. Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game. The margin of error was ±3 percentage points.
-Referring to Table 8-14, what is the needed sample size to obtain a 95% confidence interval in estimating the percentage of the targeted young adults who will purchase the new game to within ±5% if you do not have the information on the 49% in the interviews who said that they would purchase the new game?

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Definitions:

Charismatic

Characterizes individuals who possess a compelling attractiveness or charm that can inspire devotion in others, often seen in leaders.

Referent Power

Refers to an individual's ability to influence others based on personal attributes or associations.

Interpersonal Forms

The various types and methods of communication and interaction between individuals, including verbal, non-verbal, and written forms.

Reward Power

The ability of an individual to influence others' actions, behavior, or thinking by offering positive reinforcements such as bonuses, promotions, or other benefits.