TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 44

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Economic Profit

The financial discrepancy that arises from subtracting a business's comprehensive expenditures, including direct and indirect costs, from its total income.

Short Run

A time period in economics during which at least one input is fixed and cannot be changed by the firm.

Marginal Cost Curve

A graphical representation showing how the cost of producing one additional unit of a good varies with the level of production.

Average Variable Cost

The total variable cost divided by the quantity of output produced, representing the variable cost per unit of output.