TABLE 10-10 A Corporation Randomly Selects 150 Salespeople and Finds That 66

question 59

Short Answer

TABLE 10-10
A corporation randomly selects 150 salespeople and finds that 66% who have never taken a self-improvement course would like such a course. The firm did a similar study 10 years ago in which 60% of a random sample of 160 salespeople wanted a self-improvement course. The groups are assumed to be independent random samples. Let π₁ and π₂ represent the true proportion of workers who would like to attend a self-improvement course in the recent study and the past study, respectively.
-Referring to Table 10-10, construct a 99% confidence interval estimate of the difference in proportion of workers who would like to attend a self-improvement course in the recent study and the past study.

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Definitions:

Potential Customers

Individuals or entities that are likely to be interested in an organization's products or services but have not yet made a purchase.

Packet

A small container or envelope designed to hold or transport items, or a formatted unit of data for transmission.

Loyalty Programs

Sales promotions that allow consumers to accumulate points or other benefits for doing business with the same company.

Sales Promotions

Marketing activities that aim to temporarily increase interest, demand, or sales of a product or service through offers or incentives.