TABLE 11-8 An Important Factor in Selecting Database Software Is the Time

question 103

Short Answer

TABLE 11-8
An important factor in selecting database software is the time required for a user to learn how to use the system. To evaluate three potential brands (A, B and C) of database software, a company designed a test involving five different employees. To reduce variability due to differences among employees, each of the five employees is trained on each of the three different brands. The amount of time (in hours) needed to learn each of the three different brands is given below:

Below is the Excel output for the randomized block design:

-Referring to Table 11-8, what is the upper-tail critical value of the Studentized range distribution for the Tukey multiple comparison procedure at the 5% level of significance?

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as the 4Ps: Product, Price, Place, and Promotion.

Human Skill

The ability to work effectively with people, managing interpersonal relationships and communication.

Analytical Ability

The capacity to understand and dissect complex information, problems, or data, and make reasoned decisions or insights based on that analysis.

Selling Techniques

Selling techniques are strategies and methods used by sales professionals to convince customers to purchase products or services.