TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 32

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the mean square for the factor color is ________.

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Definitions:

Eligible To Vote

Having the legal right to participate in the electoral process, typically based on criteria like age, citizenship, and absence of legal incapacitation.

Adult White Men

Historically, this group held the majority of rights and privileges in many societies, including voting and land ownership, while other groups were often marginalized.

United States

A country in North America consisting of 50 states, a federal district, five major self-governing territories, and various possessions.

Women

Female human beings, noting their social, cultural, and biological distinctions and roles from men.