TABLE 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 27

Multiple Choice

TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-9, at 5% level of significance, the critical value of the test statistic is

• A) 3.8415.
• B) 5.9914.
• C) 9.4877.
• D) 13.2767.

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Definitions:

Violation

The act of breaking a law, agreement, or rule, resulting in a failure to comply with legal or contractual obligations.

Per Se Analysis

Per se analysis is a legal doctrine under antitrust laws where certain activities or agreements are considered illegal without the need for further inquiry into their actual harm or purpose, due to their inherently anti-competitive nature.

Rule Of Reason

A legal doctrine used to interpret antitrust laws, focusing on the reasonableness of business practices and their effects on competition.

Price-Fixing

An agreement among competitors to raise, fix, or otherwise maintain the price at which their goods or services are sold, which is illegal under antitrust law.