TABLE 12-19 As Part of an Evaluation Program, a Sporting Goods Retailer

question 41

Short Answer

TABLE 12-19
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles. She took 3 of each brand and determined their maximum downhill speeds. The results are presented in miles per hour in the table below

-Referring to Table 12-19, the sporting goods retailer decided to perform a Kruskal-Wallis test even though the sample size in each of the 4 groups is not larger than 5. The null hypothesis of the test is ________.

---

Definitions:

Outcome

The result or effect of an action, process, or situation, often measured to evaluate the success or impact of an intervention.

Emotionally Positioned

Designed or marketed in a way that appeals to the emotional responses or sensitivities of the target audience.

Functionally Positioned

A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.

Backlash

A strong negative reaction or opposition arising in response to an action or decision.