TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 206

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the estimated probability that a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a positive attitude toward outdoor recreation, and two teenagers in the household will purchase a lawn service?

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Definitions:

Job Sharing

An employment arrangement where two people share the responsibilities, duties, and benefits of a full-time job.

Morning Shift

A work shift that typically starts in the early morning hours and concludes in the early afternoon.

Full-Time Position

Employment status where an individual works a minimum number of hours defined by their employer, typically around 40 hours per week.

Self-Determination

The process by which a person controls their own life, making choices and decisions based on their own preferences and interests without undue external influence.