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The director of admissions at a state college is interested in seeing if admissions status (admitted, waiting list, denied admission) at his college is related to the type of community (urban, rural, suburban) in which an applicant resides. Which of the following tests will be the most appropriate?
Advertising Spillover
The effect that advertising for one product or brand has on another due to overlap in customer base or market.
Cord-Cutting
The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.
Streaming Services
Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.
Lifestyle Segmentation
A marketing strategy that divides the market based on the interests, activities, and opinions of consumers, to tailor products and communications.
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