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In a speech about improved public safety, Stewart quickly tells his audience exactly what he wants them to do. What type of audience is best suited for this direct appeal?
Equity Accounts
Equity accounts represent the owner's value in a business, reflected through transactions like contributed capital and retained earnings.
Sinking Fund Bonds
Bonds that include a provision requiring the issuer to set aside funds regularly to repay the bond at maturity.
Principal
The primary amount of a loan or investment, excluding interest or profits.
Callable Bonds
Bonds that can be redeemed by the issuer before their maturity date at a specified price.
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