Being _____ Is to Be Aware of What You Are

question 40

Short Answer

Being _____ is to be aware of what you are doing and how you are communicating with others.

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Definitions:

Product Lines

Groups of related products marketed by a company, which possess similar features, functions, or are targeted at similar markets.

Product Cluster

A group of related products marketed together to appeal to a specific market segment or to maximize their selling power.

Product Life Cycle

The sequence of stages from introduction to growth, maturity, and decline through which a product goes over its lifetime.

Wheel of Retailing

A theory that describes how retail outlets begin at the low end of the market and gradually upgrade their facilities and offerings to move upmarket.