Examlex
Describe the multiple functions of nonverbal messages.
Bundle Pricing
A marketing strategy where multiple products or services are packaged together and sold at a single price.
Tie-In Pricing
A marketing strategy that sells one product at a discount when bought together with another product.
Multi-Product Pricing
A strategy where businesses set different price levels for various products in their lineup, aiming to maximize profitability across the range.
Yield Management Pricing
This refers to a strategy in marketing and business where prices are constantly adjusted based on the product's or service’s demand, with the aim to maximize revenue.
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