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The profitability index is the least preferable method to use to evaluate capital budgeting projects because it does not take the time value of money into account.
Question Mark
In business, a term used in the Boston Consulting Group (BCG) matrix referring to products or business units with high growth potential but currently hold a small market share.
Low Market Share
The condition of a company or brand having a small percentage of total sales in its industry, often leading to less influence and profitability.
High-Growth Market
A market characterized by significantly higher than average growth rates, attracting numerous competitors and investment.
Question Marks
Business units or products with low market share in high-growth markets, requiring decisions about investment to improve position or divestiture.
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