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A higher-risk project needs to be evaluated using a lower required rate of return.
Nonfinancial Measures
Performance indicators that are not expressed in monetary units but are qualitative or quantitative measures of a company's performance, such as customer satisfaction.
Investment Center
A business unit or segment within a larger corporation, with control over its investments, expenses, and revenues, often judged by its return on investment.
Profit Margin
Profit margin represents the percentage of revenue that remains as profit after all expenses have been deducted, highlighting the financial health and profitability of a business.
Financial Data
Quantitative details about the financial status of a company, including balance sheet, income statement, and cash flow statement information.
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