Examlex
The stand-alone principle suggests that a project must be viewed separately from the rest of the firm.
Indifference Curve
A graph that shows a combination of two goods that give a consumer equal satisfaction and utility, representing their preferences.
Equal Satisfaction
A principle in consumer choice theory that suggests consumers allocate their resources to maximize satisfaction or utility.
Indifference
A state where a consumer has no preference between two or more choices.
Utility
An economic term referring to the total satisfaction received from consuming a good or service.
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