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The five basic groups of ratios are liquidity ratios, asset management ratios, capital budgeting ratios, profitability ratios, and market value ratios.
Package Designs
The art, science, and technology of enclosing or protecting products for distribution, sale, and use.
Fun Theory
proposes that designing experiences to be enjoyable and entertaining can motivate people to adopt beneficial behaviors or engage more deeply with a product or idea.
Sensory Marketing
A type of marketing that targets the senses (sight, touch, taste, smell, and sound) to create a memorable and emotional connection with the consumer.
Perceptual Defence
A psychological mechanism that protects an individual from distressing or threatening information by filtering or altering their perception of reality.
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