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A firm's net income over some period is the same as its cash flow.
Marketing Values
The core beliefs or standards that guide the marketing strategies and actions of an organization or individual.
Diversified Values
This refers to the practice of possessing a wide range of different values, often relevant in the context of organizational culture or individual belief systems.
Operating Objectives
Short-term goals or targets that are set by an organization to guide its daily operations towards achieving broader strategic goals.
Mission Statement
An official overview of the goals and principles held by a corporation, institution, or person.
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