Examlex
If stock A has a standard deviation of 5 and stock B has a standard deviation of 10, the higher standard deviation for B tells us it has higher risk.
Psychographic Segmentation
The division of a market into segments based on consumer psychology, including their lifestyles, values, attitudes, and personality traits.
Consumers' Opinions
Refers to the beliefs, perceptions, or attitudes that individuals hold regarding products, services, or brands based on their personal experiences.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns such as usage rate, purchase history, and brand interactions.
Usage Rate
The frequency with which consumers use a product, often used to segment markets or tailor marketing strategies.
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