A company is screening ideas for new services. Four alternative service ideas are being considered. Management identified four criteria and weighted them as follows: A = 40, B = 30, C = 20, and D = 10. They have also come up with scored values for the five alternatives and the four criteria as shown below. Management has decided that if an alternative has less than a total scored value of 600, it should automatically be rejected. Use the preference matrix technique to determine which idea should be accepted.
Definitions:
Herbert Spencer
A British philosopher, biologist, anthropologist, and sociologist known for his contributions to Social Darwinism and the concept of survival of the fittest.
Verstehen
A German term used in sociology that refers to the understanding or interpretation of the subjective meaning that individuals attach to their actions and interactions.
Structural Analysis
A method in engineering and architecture used to determine the effects of loads on physical structures and their components.
Functionalism
A theoretical framework in social sciences that views society as a complex system whose parts work together to promote solidarity and stability.
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