The President Is One of the Four Policy Making Groups

question 54

True/False

The president is one of the four policy making groups.

Understand the importance and components of an effective measurement strategy in social media.

Identify and differentiate between outputs, outtakes, inputs, outcomes, and impact within a social media plan.

Recognize the significance of measurement and evaluation in a social media plan and its non-optional nature.

Understand the application and significance of the PESO model in measuring social media effectiveness.

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Definitions:

Internal Rate of Return (IRR)

A metric used in capital budgeting to estimate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows equal to zero.

Net Present Value (NPV)

A method used in capital budgeting to assess the profitability of an investment or project by calculating the difference between the present value of cash inflows and outflows.

Capital Cost Allowance (CCA)

A yearly deduction or depreciation on the cost of certain assets that can be claimed for tax purposes in Canada.

Operating Cash Flow

Cash generated from the core business operations of a company, excluding financing and investment activities.