Which of the Following Statements About "Big Data" Is False

question 54

Multiple Choice

Which of the following statements about "big data" is False?

• A) The data must be organized and analyzed to be of any use.
• B) Firms use high-powered analytical models to sift through the data
• C) Data may be collected instantly or over a period of months.
• D) It is not necessary for operations managers to be involved in implementation of "big data" processes.

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Definitions:

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Products that do not contain any natural or artificial sugars, catering to health-conscious consumers or those with dietary restrictions.

Differentiated Marketing

A marketing strategy where a company targets several market segments, offering tailored products or services to meet the specific needs of each segment.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products. It typically includes product, price, place, and promotion.

Concentrated Marketing

A strategy that focuses on targeting a small, well-defined consumer segment or niche market.