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An explanatory variable is called exogenous if it is correlated with the error term.
User Experiences
The overall emotional, physical, and psychological interaction a person has with a product, service, or system.
Return on Investment
A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing net profit by the cost of investment.
Less Attractive Features
Characteristics or aspects of a product, service, or proposal that may be seen as disadvantages or not appealing.
Marketing Messages
Communications designed to influence consumer behavior and perceptions about a product, service, or brand.
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