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If the model satisfies the first four Gauss-Markov assumptions, then v has:
Global Brand
A brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
Centrally Coordinated
Managed or organized by a central authority or location, ensuring consistency and uniformity across operations or activities.
Marketing Programs
Structured plans composed of various strategies and activities aimed at achieving specific marketing objectives.
Global Brand
A brand that is recognized and available in multiple countries across the world.
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