Examlex
The widowhood effect means ______.
Utilitarian Purchases
Buying goods or services based on their practical use and functionality rather than their aesthetic or emotional appeal.
Levels Of Involvement
The degree of interest or concern that a consumer has in a product, service, or issue, affecting their decision-making process.
Consumer Commitment
The emotional or psychological attachment a consumer has towards a brand, leading to repeat purchases and loyalty.
Balance Theory
A theory in social psychology that suggests individuals strive for psychological consistency within their relationships, beliefs, and perceptions.
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