If a Product Initially Fails to Live Up to the Customer's

question 69

Multiple Choice

If a product initially fails to live up to the customer's expectations, which dimension of quality might salvage the sale and the company's reputation?

• A) psychological impressions
• B) fitness for use
• C) support
• D) value

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Definitions:

Prime Costs

The combined costs of direct materials and direct labor that are directly attributable to the production process.

Incurred

Refers to costs or expenses that have been realized or acquired in the execution of business activities or operations.

Costs

The expenses incurred in the production of goods or services or in the undertaking of any activity.

Manufacturing Overhead

The indirect costs associated with manufacturing, including costs for maintenance, utilities, and rent of factory facilities, not directly tied to specific units produced.