If a Product Initially Fails to Live Up to the Customer's

question 69

Multiple Choice

If a product initially fails to live up to the customer's expectations, which dimension of quality might salvage the sale and the company's reputation?

• A) psychological impressions
• B) fitness for use
• C) support
• D) value

---

Definitions:

Infant

A very young child or baby, typically from birth to one year of age, who is in the earliest stages of development.

Mongolian Spot

A benign, blue-gray birthmark, often appearing on the skin of the lower back and buttocks of infants, more common in those of Asian or African descent.

African American

An ethnic group of Americans with total or partial ancestry from any of the black racial groups of Africa.

Benign

A term used to describe conditions, tumors, or growths that are not cancerous and are unlikely to be harmful.