The TQM Pillar of ________ Involves the Use of Tools

question 49

Short Answer

The TQM pillar of ________ involves the use of tools such as process control and process capability.

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Definitions:

Positioning Strategy

A marketing approach aiming to create a distinct brand identity and value proposition in the consumer's mind.

Evoked Set

a set of particular brands or products a consumer considers during the decision-making process.

Inept Set

A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.

Inert Set

A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.