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If Rafael is consuming five drinks in one sitting, he is engaging in what type of drinking?
Theory of Planned Behavior
A psychological theory which states that an individual's behavior is determined by their intention to perform the behavior, which in turn is influenced by their attitudes, subjective norms, and perceived behavioral control.
Subjective Norm
An individual's perception of social pressure to perform or not perform a particular behavior, influenced by the beliefs about what important others think they should do.
Volitional Control
Refers to the ability to make wilful, conscious decisions or exert self-control over one's actions and reactions.
Attitude-Behavior Consistency
The extent to which individuals’ attitudes (beliefs and feelings) about an object predict their behavior towards that object.
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