The T H King Company Has Introduced a New Product Line That

question 49

Essay

The T. H. King Company has introduced a new product line that requires two work centers, A and B for manufacture. Work Center A has a current capacity of 10,000 units per year, and Work Center B is capable of 12,500 units per year. This year (year 0), sales of the new product line are expected to reach 10,000 units. Growth is projected at an additional 1,000 units each year through year 5. Pre-tax profits are expected to be $30 per unit throughout the 5-year planning period. Two alternatives are being considered:
1) Expand both Work Centers A and B at the end of year 0 to a capacity of 15,000 units per year, at a total cost for both Work Centers of $200,000;
2) Expand Work Center A at the end of year 0 to 12,500 units per year, matching Work Center B, at a cost of $100,000, then expanding both Work Centers to 15,000 units per year at the end of year 3, at an additional cost at that time of $200,000.
The King Company will not consider projects that don't show a 5th year positive net present value using a discount rate of 15%. What are the pre-tax cash flows for the two alternatives compared to the base case of doing nothing for the next five years, and what action, if any, should the company take?

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Definitions:

Operating Objectives

Short-term targets or goals that an organization seeks to meet as part of its daily operations, often specific and measurable.

Adaptive Organisation

An organization that is capable of adjusting and evolving its strategies, structures, and processes in response to changes in the environment.

High-quality Goods

Products that meet or exceed predetermined standards of excellence, including durability, usability, and performance.

Coal

A fossil fuel formed from the remains of plants that lived millions of years ago, used primarily for generating electricity and as a fuel source.