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Management of Plascencia Corporation Is Considering Whether to Purchase a New

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Management of Plascencia Corporation is considering whether to purchase a new model 370 machine costing $360,000 or a new model 220 machine costing $340,000 to replace a machine that was purchased 7 years ago for $348,000. The old machine was used to make product I43L until it broke down last week. Unfortunately, the old machine cannot be repaired.Management has decided to buy the new model 220 machine. It has less capacity than the new model 370 machine, but its capacity is sufficient to continue making product I43L.Management also considered, but rejected, the alternative of simply dropping product I43L. If that were done, instead of investing $340,000 in the new machine, the money could be invested in a project that would return a total of $411,000.In making the decision to buy the model 220 machine rather than the model 370 machine, the sunk cost was:


Definitions:

Business Monopoly Power

The ability of a single company to control an entire market, limiting competition and setting prices.

Resource Allocation

The process of assigning available resources in the most efficient manner to meet the objectives of an organization or economy.

Innovation Encouragement

Initiatives or policies designed to foster new ideas, products, or methods, particularly in technology, medicine, or other fields.

Economic Profit

The difference between a firm's total revenues and the sum of its explicit and implicit costs, indicating its overall financial health beyond just accounting profits.

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