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Management of Plascencia Corporation Is Considering Whether to Purchase a New

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Management of Plascencia Corporation is considering whether to purchase a new model 370 machine costing $360,000 or a new model 220 machine costing $340,000 to replace a machine that was purchased 7 years ago for $348,000. The old machine was used to make product I43L until it broke down last week. Unfortunately, the old machine cannot be repaired.Management has decided to buy the new model 220 machine. It has less capacity than the new model 370 machine, but its capacity is sufficient to continue making product I43L.Management also considered, but rejected, the alternative of simply dropping product I43L. If that were done, instead of investing $340,000 in the new machine, the money could be invested in a project that would return a total of $411,000.In making the decision to invest in the model 220 machine, the opportunity cost was:


Definitions:

Absolute Threshold

The minimum intensity of a stimulus that can be detected by a person's senses at least 50% of the time.

Difference Threshold

The smallest amount by which a stimulus can be changed and the difference be detected half the time, also known as the just noticeable difference.

Weber's Law

A principle stating that the smallest noticeable difference in stimulus intensity is proportional to the intensity of the initial stimulus.

Chronic Obstructive Pulmonary Disease (COPD)

A group of lung diseases characterized by increasing breathlessness, frequent coughing, and sputum production.

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