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Avoidable costs are irrelevant costs in decisions.
Raymond Cattell
was a psychologist known for his work in personality theory, including the development of the 16 Personality Factor (16PF) questionnaire.
Secondary Traits
Personality characteristics that are less consistent and not as deeply ingrained as primary traits, often influenced by specific contexts.
Traits
Characteristic patterns of thought, emotion, and behavior that are relatively stable over time.
Gordon Allport
A psychologist known for his theory of personality traits and the study of the individual.
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